nabim and its members really hit the headlines last month, generating more than 25 news stories in both trade and mainstream media outlets.
Shortages of retail flour and where to buy it, the appointment of a new president, and how the EU grains sector is navigating the COVID-19 crisis were just some of the items featuring the Association.
Elsewhere, W&H Marriages were a feature story in British Baker; Alexander Nelstrop was interviewed by ITV news; Ciaran Harkin featured on BBC Radio Foyle; Nigel Odlum appeared in an item for RTE radio on both the retail flour shortage and an overview of the milling process; and Emily Munsey contributed to an article in The New York Times (link goes to free version of the article on Press Reader).
Meanwhile, there was a hugely positive response to an article by Rob Munro, managing director at Carr’s Flour, which appeared in British Baker. Describing the industry’s reaction to the crisis Rob wrote:
"So many firms have seen their teams triumph over adversity as we come to realise some of the hardest tests our industry has ever faced. Our mills responded by immediately increasing production, alongside implementing new procedures for social distancing and dealing with the labyrinth of logistical problems, knowing there was no blueprint for what would come next. Thanks to a mammoth effort by everyone at Carr’s, we were able to increase production by 30% at several of our mills from a standing start.”
Rob also said he believed the market has become more nuanced since the initial spike, with foodservice declines offset by ethnic flours, pre-pack, and national bakery demand.