NEW ONLINE VIDEO SERIES HIGHLIGHTS THE IMPORTANCE OF FLOUR MILLING
Viewers can watch the video series on UK Flour Millers’ social media throughout the summer to learn about the industry and employees
UK Flour Millers started releasing videos on their social media channels that highlight the importance of the flour milling industry. The videos also feature the dedicated employees who have diverse careers within the sector.
The trade organisation that represents the flour milling industry, UK Flour Millers collates and shares the collective view and position of their members. They also share information about the importance of flour and flour milling to the public, including through the new video series.
Flour millers across the United Kingdom (UK) work around the clock to provide this essential ingredient that nourishes the nation. The video series, found on UK Flour Millers’ social media channels, provides an overview of flour milling from what happens when wheat arrives at the mill to the milling process, sustainability to food security, and more.
“These videos will help people better understand modern flour milling and its importance to our nation,” UK Flour Millers’ chief executive officer, Alistair Gale said. “They’re valuable because they bring the key aspects into bite sized chunks, ideal for everyone in our time-poor world, be they students, food supply chain players, or politicians – even people already in flour milling can learn more.”
Each video is between two- to five-minutes in length. They are being shared progressively on UK Flour Millers’ LinkedIn, X (formerly Twitter), and Facebook pages throughout the summer and into the beginning of harvest season. Viewers can expect a new video to be posted approximately fortnightly or can view all videos at once on their YouTube channel.
Communications manager for UK Flour Millers, Liliane Baines, shared: “With a variety of topics covered in the video series, viewers can get a sense of how the flour milling industry operates. They’re also a great way to show how dedicated employees are within the sector. Everyone really cares about what they do, and that shines through in these videos.”
At the heart of this social media video “drip” campaign are the employees who work in the flour milling sector – from flour millers to human resources (HR) representatives, engineers to marketeers, hauliers to apprentices, and more. Flour milling is an industry by people, for people.
About UK Flour Millers:
UK Flour Millers is the trade body for the UK flour milling industry. The association supports members by facilitating reliable, sustainable, and affordable supplies of wheat, providing training, promoting good practices in health and safety, advocating for the industry, and shaping and supporting long-term research and development. The organisation speaks on behalf of their members to government, policy makers, the media, consumers, and other stakeholders.
Notes to readers:
The flour milling industry plays a vital role in feeding and nourishing the nation – flour is an ingredient in approximately one-third of supermarket foods, shown via Ascential data. Furthermore, 99.8% of UK households purchase bread according to Kantar worldpanel. Flour mills operate 24 hours a day, seven days a week to ensure that bakeries, food manufacturers, restaurants, and retailers have the flour they need to make food for the nation.
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